Find your Marketing Strategy part 3

Jan 21

Make your social presence as timely as possible

Timeliness is arguably more important than ever for marketers.

Not only are you expected to put out fresh content on a regular basis, but also always be “on” for your followers.

But you can’t always expect customers to operate on your clock. Timeliness is a tall order when you’re strapped for resources or are part of a small team.

Let’s look at some ideas to maximize your schedule and your time spent on social.

Post at the best times to engage

Quick question: when is your brand available to engage and interact with customers?

You might see some recommending times to post late in the evening, for example. But if your brand isn’t there to communicate, what’s the point of posting at the “preferred” time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media. However, it’s just as critical to engage after posting.

And hey, that leads us to our next point.

Respond to your customer questions and shout-outs ASAP

Not only do customers expect speedier responses from brands but also meaningful conversations on a regular basis.

Your brand can’t forget these core elements of networking. It takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

Whether it’s capitalizing on a compliment or responding to a question, businesses shouldn’t leave customers hanging. According to our research, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

As social algorithms go through continuous updates, organic content has an increasingly tough time reaching the majority of your audience. The last thing you want to do is ignore those who do engage and lose out on sending more down your marketing funnel.

Assess what’s working, what isn’t, and how to keep improving

By now you should have a big-picture understanding of your social media strategy. It’s important that you can adapt your strategy as you progress throughout the year. You’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. Look at your top-performing content and adjusting your campaigns when your content stalls.

Alot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes.

So much of how to do social media marketing right starts by being diligent about your data. You can be reactive in the short term to get the most out of your running campaigns, and then proactively use these takeaways to inform your next major strategy.

Reporting on data is also important for the sake of sharing valuable insights from social with your coworkers and colleagues.

And that's a wrap for social media strategy guide for 2021 and beyond!