Great Business - leads to Attraction Marketing vs Vague Marketing… 3 Mistakes I see People Making
Skill takes practice. You need trust, engagement
Poor marketing is Vague Marketing they talk about what they sell with no CTA. People need you to spell it out to them....
Examples:
Hey if you are struggling with blank
If you need help with blank
If you have this concern about blank
Vague marketing - if you truly believe in your business and what you sell, then you need to talk about it. Put yourself out there.
Not enough repetition
Not enough relationship building behind the scenes
Not enough Repetition
We need to hear it multiple times
So you need to post about it 3X a week the SAME PRODUCT in static posts, stories multiple times
Spend time cultivating relationships with someone or multiple people - engage on their stuff, foster a relationship, build trust factor dm back as forth - don’t rely on algorithms- it’s prospecting - There’s an app free
TIPS
Be clear. More asks more sales. Confused and distracted people don’t buy.
Plan your content ahead of time
Utilize Funnels-
this requires an email list
This also requires a freebie (ie. content calendar)
They give their email to get the calendar (lead magnet),
Already have a sequence of automated 3-4 emails ready to follow up, to check-in, and give more tips. Maybe a pitch for a low ticket? Then say “hey are you enjoying the content calendar”? Enjoying this? Would you be interested in my low ticket offer? Then offer a hashtag to happiness. Have you heard of my “influences to marketing” workshop?
Direct Call To Actions !!!! More on CTA’s later….xo, Estee
